World Class Marketing Support For Home Care Franchise In Florida
At our Strategic Marketing trainings you and your staff will learn everything you need to know to develop your local strategic marketing plan, your budget and how to attract customers. Home Care for the 21st Century has an in-house marketing agency with direct local and national buying power of digital ads and video space. Our technologies allows us to target an audience by any demographic, behavior, keyword searches and intender type. We don’t go through an advertising agency…we are the agency, Keeping all marketing campaigns and creatives, in-house means faster setup and execution of your campaigns, offering you a streamlined marketing support experience for your home care franchise in Florida.
To begin planning your local marketing strategy for your home care franchise in Florida, we teach you how to understand the customer journey and all the steps of the sales funnel to effectively plan strategies in each stage of the customer journey. We don’t just teach you all the marketing tactics, we focus on creating a meaningful connection through the use of marketing and communication. You’ll find world class marketing support not found in other home care franchises in Florida or anywhere in the United States.
Important Reminders When Selling A Non
Every state is different in how they handle the distribution and transfer of licenses during the sale of home care businesses. Some states have moratoriums on licenses while other states dont even require a license.
For example, in North Carolina current licensees can transfer an existing license but must follow specific instructions.
Virginia requires home health care owners resubmit for license approval every year, and even conducts and onsite inspection for initial licensure.
And South Carolina has no moratorium however, you must apply for a state-issued license to operate a non-medical home care company.
You should always check with your state and local licensure agency to make sure you understand the rules around licensure and how to transfer ownership of your license.
Franchise Vs. Private
In the non-medical home care world, owning a franchise has major benefits over a private company.
Aside from the typical benefits , the biggest benefit is that your franchisor assists with the regulatory hurdles. Theres plenty you are still responsible for, but the franchise is a major resource.
However, the franchise also has drawbacks. They often make the process of transition more complex, and can reduce your buyer pool dramatically.
Most agreement to purchase contracts will include a training period. Once you close, youll still be responsible for training the new owner and ensuring their transition is as smooth as possible.
Policies Procedures And Operational Materials
Our home care franchise partners will receive customized policy and procedure manuals for all home care business models. Our registered nursing clinicians write these policies to meet all state licensing standards, federal and accreditation organization regulations. Updates to these policies are provided on an on-going basis.
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Training And Coaching Advantages
Your personal business coach along with our team of industry experts will be there for your home care franchise business in Florida, providing you with the business support and guidance to run a successful home care franchise business. We offer a 10 days of extensive on-site training at our corporate office as well as ongoing training and support at your agency location. We ensure that you are prepared to operate a successful your home care franchise in Florida, and we are here for you to make sure you feel supported. Knowledge is your key to success.
Consulate Health Care Bankruptcy Would Leave The Justice Department And A Whistleblower With A $45 Million Settlement According To Court Documents
The Justice Department and a medical whistleblower have tentatively agreed to settle a $256 million civil fraud judgment against a large nursing home chain for $4.5 million, according to court documents filed Monday in U.S. Bankruptcy Court in Delaware.
Entities operating under Consulate Health Care, a chain based in Florida tied to private equity company Formation Capital, filed for Chapter 11 bankruptcy in March. The sixth-largest nursing home chain in the country with 140 facilities from the Mid-Atlantic to the Gulf Coast, it said it did not have the resources to pay the large False Claims Act judgment against it.
A federal civil jury in 2017, in a decision later upheld by the U.S. Court of Appeals, concluded that nursing homes now owned by Consulate defrauded taxpayers through inflated billings for rehabilitation services for residents. The penalty was the culmination of a whistleblower case brought in 2011 against an earlier owner of Consulates nursing homes by Angela Ruckh, a nurse who worked at two of the chains nursing homes.
In the proposed bankruptcy settlement, the United States will receive $3.375 million and Ruckh will get $1.125 million, according to a copy of the proposed agreement filed in court by Consulates lawyers. Consulates operations division, headquartered in Maitland, Fla., and two of its nursing homes will be sold to another entity that also is related to Consulate, according to public records and court documents.
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Home Health Care Businesses For Sale Showing 1
Medicare medicaid certified home health agency with 4 branches for sale in columbus ohio.
Well-run home care agency with offices in Naperville and Hinsdale. This business has solid personnel in key functional areas. New owner can focus on growing the business as staff handles the day to day. This industry-leading in-home senior care franchise has thrived during both recession and COVID….
Now more than ever, older adults aging in place need daily living assistance to remain safe and independent at home. Despite the pandemic and associated economic contraction, this award-winning senior care company continues to thrive with revenue and earnings increasing in 2021 by 9%. With an affluent…
This SBA Pre-qualified business opportunity is a twelve-year-old Private Duty Home Care Agency for sale near Visalia, CA. This business is part of nationally known, top-rated franchise brand that was named top Brand for the last ten years in a row. The company offers affordable services for seniors…
This is a busy and 23-years established ”Non-Medical” senior care company. This particular business was one of the very first companies in the United States to offer in-home care to seniors and adults with disabilities, illnesses, or injuries, and we are focused on delivering compassionate care for…
LISTING ID # 33395This is a Pennsylvania licensed and Medicaid certified Private Duty Home Care Agency. Business needs a hands-on owner to take it to the next level.
General Factors Affecting Business Multiples
Think of your multiple as a measure of risk. Low risk translates to a higher multiple. High risk translates to a lower multiple. Easy, right?
Size of your company
The amount of revenue your company produces is the most significant factor impacting your multiple.
Companies with higher revenues are more valuable because buyers feel they can improve the profit margins after the acquisition, making the opportunity more attractive.
Also, since small companies tend to rely on fewer employees, there is a higher risk in the event employees leave.
Books and Records
Bad books and records will have buyers and lenders running for the hills. In the age of QuickBooks, FreshBooks, and countless other accounting tools, theres no excuse for lousy recordkeeping.
Keep in mind Buyers are usually looking at multiple businesses. If they cant easily assess your financials, theyll be quick to move to a less confusing opportunity. In fact, bad bookkeeping is the most common deal-killer in our industry.
Clean books and records also make it easier for your broker to value the business and speed up any third-party financing your buyer may require.
Your reputation matters. If you have built an excellent reputation in your service area, this will be a big plus in valuing and selling your business.
Reputation can be hard to quantify, so our advice is to boost your online status with reviews and testimonials.
Dont buy it?
The best way to start is by driving reviews to your page.
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What To Include In Your Business Plan:
Regardless of the format you choose, there are some things youll need to keep in mind as you write. These include:
Equipment and starting expenses
Providing top quality home health care requires sophisticated and expensive medical equipment. Youll require a detailed list of everything you need to hit the ground running.
That list of key starting expenses will include:
- Business development
- Nursing supplies
Financing and cash flow
Once you compile your list of starting expenses, you need a plan to raise the capital. The most traditional routes are bank loans, small business loans, or angel investors. There may be state level grants geared toward emerging businesses in the health care field as well.
It is almost a given that your business will operate at a loss for the first three to six months while your client base grows and you get on a regular billing cycle with Medicare and Medicaid. This means a carefully thought out cash flow management plan is required to ensure you can get through these key first few months.
Additional resources to help you write the financial section of your plan:
The greatest weapon you can have in your arsenal when it comes to raising capital is a bullet-proof analysis that yours is a great local market for this type of business, and that you can serve a need currently unmet by competitors.
Additional market research resources include:
Home Health Agency License Certification
Getting home health agency license certification is the first step youll need to take to start running your business. The non-medical home care business forms and licenses youll need depend on your state.
Because the process varies so widely based on your state, its hard to give you step-by-step instructions on what to do. However, youll usually need, at the very least, to take a specific training course, and become certified for CPR/AED. In some states, you dont need any special license beyond this but in others, you may need to take other courses for personal care, and caregiver training. Heres a full list of requirements by state.
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Disclaimer: No salesperson, field representative or other person has the authority to make a statement, promise or assurance concerning any matter related to the franchise that is contrary to, or different from, the information/terms contained in the Franchise Disclosure Document/Franchise Agreement. Any such statement, promise or assurance is unauthorized, unwarranted and unreliable. If you believe someone has made an unauthorized statement, promise or assurance to you, please contact Jessica Czekalinski, Esq. at 216-674-0645 ext. 619.
Register As A Legally Operating Home Health Care Business
3. Pay your home health care license fee
- Initial licensing fees are $1,750 per agency and $1,000 for each alternate delivery site
- Change of ownership fees are also $1,750 per agency and $1,000 for each alternate delivery site
- Renewal licensing fees are $1,750 per agency and $600 for each alternate delivery site
4. Get Medicare and Medicaid Certified
5. Find an office for your home health care business
Let Us Help You Get Your Home Health Care License
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Home Health Care Marketing Planideally Youll Want To Target Your Marketing Efforts At Three Primary Demographics:
- Older adults and seniors
- Other relatives of persons with seniors, handicapped individuals, or persons with disabilities
- Social media
- A strong online presence, with a modern website optimized for high search engine results
- Blogging and content creation, to bring in more customers and educate them
- Placing ads in local newspapers, and listing your business in The Yellow Pages, and in other local publications
- TV and radio ads can be a viable option, but are usually quite expensive dont invest in these until your business has already gotten off the ground
It may be worth reaching out to a small, local advertising or marketing agency to see what they will charge to assist you in creating a marketing plan. Its cheaper to do it yourself, but if you partner with a professional, theyll certainly be able to help you grow your business more quickly.
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For Sale: Pediatric Practice in Winter Garden Florida with average collections of $350,000. This is a full-service pediatric practice that provides medical care to infants, children & adolescents from newborn to 21 years age. This practice has been nurtured & grown over the last 9 years in the thriving…
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Initial Investment For A Home Care Franchise In Florida
Home Care for the 21st Century is looking for compassionate and highly motivated candidates who want to start a home care franchise in Florida. A business background in healthcare , sales or marketing is not necessary for success, we can teach you that. But compassion and drive must come from you.
While we don’t provide financing, we do have 3rd Party financial partners to assist you if needed. Call for details.
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How To Start A Home Health Agency In Florida
Home health care agencies provide in-home care primarily to seniors, but also persons with disabilities. These agencies are in demand as the senior citizen demographic increases in the United Statesparticularly in the state of Florida-and an entrepreneur experienced in providing health care can make a good living. In fact, the average compensation for a home health manager recorded by the United States’ Bureau of Labor and Statistics exceeded $83,000 in 2007, according to U.S. News. & World Report. To open a home health care agency in Florida, you will need to complete some preparatory steps.
Review the census to determine which areas in your Florida locality most need a home health care agency. Go to the United States Census Bureau’s website and research the areas near you that have a high population of senior citizens as these areas will have the largest potential client base. Also look through local newspapers and real estate publications to see what retirement communities are advertising properties for sale as retirement communities will provide an ideal client base.
Acquire a surety bond. Home health care agencies are required to carry a surety bond by the state of Florida. The Florida Agency for Health Care Administration’s website says, ” must file a surety bond of at least $500,000, payable to the agency, which guarantees that the health care clinic will act in full conformity with all legal requirements for operation.”
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Facts About Home Care Franchises
Its estimated that, by 2060, the number of Americans over the age of 65 will make up 24% of the total population. Compare that with just 11% back in 1980, and it demonstrates what a fertile, growing sector home care has become.
The client base of seniors who want to age in the comfort of their own homes is exponentially increasing, giving home care franchises an excellent opportunity to provide seniors with the comfort they deserve.
And a whopping 80% of American seniors requiring additional medical or non-medical assistance have chosen to live in their own homes and receive home care assistance rather than moving into nursing homes or senior communities.
In-home senior care franchises create an estimated $19 billion of annual revenue. More than sixty brands throughout the USA cater for home care services, so if you’re interested in finding your place among the established companies, a home care franchise could be a logical first move.
Home care franchise owners enjoy the opportunity to build a rewarding business that gives something back to the community, making a genuine difference in people’s lives. In addition, home care franchises offer very personal one-to-one attention, making this caring profession a particularly satisfying place to pursue a career.
Telehealth Support For Your Home Care Franchise In Florida
Home Care for the 21st Century has been a pioneer in the home care industry and continues to evolve with new technology and programming such as Telehealth initiatives. Using the latest technologies in the home care industry, We have a dedicated team to monitor your health remotely through bluetooth devices and video conferencing.
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Staffing And Management Structure
Unlike most other businesses where your employees sell or facilitate your product, with a home health care business, your staff is your product.
The best way to retain clients and get referrals for others is to build your reputation of providing top-quality professional medical services in a personable manner. This means finding the absolute best of the best to work for your company and serve as the face of the company at the front line level.
The most challenging part of this business is staffing, says Carol Byrne. Finding the right people is critical, because ultimately the person who walks into the home is your representative and they are the face of your business. Finding good staff is by far the greatest challenge a home care business will face.